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That's One Way To Reinvent A Company

Oct 05, 2007, 17:15 (0 Talkback[s])
(Other stories by Peter Burrows)

"Jonathan I. Schwartz has lots of big ideas. Here's one of them: He thinks his computer company, Sun Microsystems Inc., is not all that different from, say, the publisher of this magazine. Both are in the business of selling intellectual property--one in the form of technology, the other in the form of articles. And at the end of the day, all that matters is getting as many people as possible to use their stuff. In Sun's case, more people using the company's operating system for servers means more software developers writing programs for it, and that, ideally, leads to more companies that feel compelled to buy machines from Sun that use its software, and sign contracts to have them serviced..."

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