:Schmidt a fitting keynote for newspaper convention (Google killed newspapers)
Schmidt a fitting keynote for newspaper convention (Google killed newspapers) Apr 9, 2009, 13 :34 UTC (0 Talkback[s]) (3557 reads) (Other stories by Kenneth Corbin)
""All of us now live in this mixed world of user-generated content and professional content," Schmidt said.
"The one-to-many media model that newspapers were born into has been in a stage of deepening discredit for some time. Newspapers get that. What they don't get is how to make money off their expensive-to-produce content in the always-on era.
"For Schmidt, the answer is still advertising. Admitting he has a bias (given that Google's revenue is 98 percent ad-driven), Schmidt nonetheless held out hope that newspapers could do a better job of tapping into their data about what types of stories readers are interested in to serve more relevant ads. Sound familiar? It should -- that same data has been the cow that keeps on milking for Google."
""All of us now live in this mixed world of user-generated content and professional content," Schmidt said.
"The one-to-many media model that newspapers were born into has been in a stage of deepening discredit for some time. Newspapers get that. What they don't get is how to make money off their expensive-to-produce content in the always-on era.
"For Schmidt, the answer is still advertising. Admitting he has a bias (given that Google's revenue is 98 percent ad-driven), Schmidt nonetheless held out hope that newspapers could do a better job of tapping into their data about what types of stories readers are interested in to serve more relevant ads. Sound familiar? It should -- that same data has been the cow that keeps on milking for Google."
