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Why Tech Needs to Keep an Eye on Free

Jun 16, 2009, 16:01 (0 Talkback[s])
(Other stories by Alex Goldman)

"While many of today's Web users associate the word "free" with "download", Wired editor Chris Anderson said that the pricing strategy dates back to the nineteenth century.

"He said that the free economy was made possible by the industrial revolution and dates back to Jello. Anderson pitched his latest book, called "Free: The Future of a Radical Price," at Wired magazine's Disruptive by Design conference. Anderson is best known for his Long Tail marketing thesis. "Free" details the changes Anderson expects to see in the business models of the future."

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