How Open Source Can be SMB Friendlier

""My job is just to take their pain away and make the problem go away for them," he said. "They don't care" what's under the hood.

"To Sobel, that's a strategy that more IT consultants, resellers and major vendors should be following to bring the benefits, cost savings, flexibility and quality of open source software to SMBs.

"But the problem, he said, is that many existing vendors who market open source applications continue to make the same mistakes over and over--instead of marketing their products simply for what they can do and solve for customers, they market them as open source as though that's what sets them apart.

"Yet that's the wrong message, he said. For end users and SMB business owners, they don't necessarily care that something is open source. They just want it to do what they need to get done."

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