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Google's EPUB Embrace Challenges Kindle

Aug 28, 2009, 19:33 (0 Talkback[s])
(Other stories by Michelle Megna)

"By adding support for EPUB downloads, Google (NASDAQ: GOOG) hopes to make these books more accessible as new e-readers, smartphones, netbooks and other portable devices with small screens that don't readily render image-based PDF versions of the books already scanned by the search giant.

""EPUB is a lightweight text-based digital book format that allows the text to automatically conform (or "reflow") to these smaller screens. And because EPUB is a free, open standard supported by a growing ecosystem of digital reading devices, works you download from Google Books as EPUBs won't be tied to or locked into a particular device. We'll also continue to make available these books in the popular PDF format so you can see images of the pages just as they appear in the printed book," writes Brandon Badger, product manager, at the Google Books blog."

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