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IBM: Manage Data Like Cash

Dec 11, 2009, 14:03 (0 Talkback[s])
(Other stories by Alex Goldman)

""Business school graduates understand how to manage cash but don't understand how to manage information," added Ambuj Goyal, general manager for business analytics and process optimization at IBM (NYSE: IBM) in response to a question from

"Goyal said that graduates learn methods for managing cash, such as return on assets, which measure the performance of cash as an asset when deployed in different places in the business -- performance that otherwise is difficult to measure.

"We're leaving business analytics to mathematicians," Goyal warned.

"He said that given the tremendous volume of data that every business generates today, handling the data -- cleaning it and ensuring that it's accurate -- is the key challenge for every business today. "Without good data, it's garbage in, garbage out (define)," he warned."

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