Bing Reaches New High at Yahoo's Expense

"Microsoft's share of the U.S. search market grew last month to its highest point since the launch of its Bing search engine. But that market share growth continues to come at the expense of Yahoo, rather than market leader Google.

"That's likely to be of some concern considering that Microsoft (NASDAQ: MSFT) is counting on its pending search outsourcing deal with Yahoo (NASDAQ: YHOO) -- a marriage of the No. 3 and No. 2 players in search -- to help it better compete with Google (NASDAQ: GOOG).

"According to Web analytics firm comScore (NASDAQ: SCOR), seven-month-old Bing served 10.7 percent of U.S. searches last month. That's up from 10.3 percent market share in comScore's November rankings, and the seventh-straight month that Bing has gained share since it debuted in June, comScore said in a note to customers on Thursday."

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