Top 10 Super Bowl tech ads

"Iomega: "Bermuda Triangle" (1998)
This clever ad shows the interior of an airplane flying through the Bermuda Triangle, with multiple objects (and people) rapidly disappearing around the spokesperson. But at least his data won't disappear — there's an Iomega Zip drive and Zip disks on board to back it all up.

"Ironically, Zip drives were often subject to a phenomenon known as the "click of death" — a sound heralding the drive's failure and complete data loss. As one editor described it, "You suddenly heard a bunch of clicks from the drive and knew that this was it; your data was dust.

"EDS: "Cat Herders" (2000)
Riffing on the idea that its business — managing information, ideas and technologies — is like herding cats, Electronic Data Systems takes the simile to its illogical extreme in this masterpiece of deadpan humor. Rugged cowboys on horseback drive recalcitrant kitties across the open plains, squint into the camera and say things like, "Being a cat-herder is probably about the toughest thing I think I've ever done."

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