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Android Gets Mobile Application for Video Ad

Feb 23, 2010, 07:03 (0 Talkback[s])
(Other stories by David Needle)

"Companies and ad agencies looking to get more of their message in front of mobile users just got a new tool.

"Following its debut on Apple's (NASDAQ: AAPL) iPhone, iVdopia, a mobile-video ad platform, has now released its software development kit (SDK) for Google's (NASDAQ: GOOG) Android operating system.

"The SDK is designed to let companies offer both pre- and in-app video ads for third-party applications developed for Android devices. iVdopia has already offered the service on the iPhone to good effect, landing such blue-chip advertisers as Coca Cola (for Coke Zero), Warner Bros. and Miller Lite."

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