Android Gets Mobile Application for Video Ad
Feb 23, 2010, 07:03 (0 Talkback[s])
(Other stories by David Needle)
"Companies and ad agencies looking to get more of their message
in front of mobile users just got a new tool.
"Following its debut on Apple's (NASDAQ: AAPL) iPhone, iVdopia,
a mobile-video ad platform, has now released its software
development kit (SDK) for Google's (NASDAQ: GOOG) Android operating
"The SDK is designed to let companies offer both pre- and in-app
video ads for third-party applications developed for Android
devices. iVdopia has already offered the service on the iPhone to
good effect, landing such blue-chip advertisers as Coca Cola (for
Coke Zero), Warner Bros. and Miller Lite."