HipChat Instant Messaging for Small Business

"Instant messaging was once considered more of a plaything for teens than a serious business tool, but these days it can represent a valid way to get real work done. It offers an immediacy of contact you just can’t get with e-mail or even by phone. And when it comes to communication between three or more, group chats via IM soundly beat those “reply to all” e-mail threads (or pulling people away from their desks for an interminable meeting).

"Allowing employees to conduct business communication via a public IM service like AOL Instant Messenger or Google Talk is a free and easy way to use take advantage of the technology, but it can also be problematic because not only is there the strong possibility of excessive non-business use, public IM networks can be a potential source of malware. On the other hand, setting up and maintaining a corporate instant messaging server requires a level of effort and cost that the typical small firm can’t justify."

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