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Ubuntu's Linux Retail Strategy Gears Up for 2010

Mar 04, 2010, 23:03 (0 Talkback[s])
(Other stories by Sean Michael Kerner)

"Linux at retail has been a hit-and-miss proposition for more than a decade. Consumers have been able to purchase some boxed versions of Linux distros from off store shelves over the years, though for the most part, that's not how most have historically acquired Linux.

"Ubuntu has been one such Linux vendor that has had its distribution available at retail. In 2008, Ubuntu was sold for a time at Best Buy locations. Much has changed since then -- owing to a persistently difficult economic climate and a revitalized competitor in the form of Microsoft Windows 7. So what is Ubuntu's strategy for retail in 2010?

"In an interview with InternetNews.com, Jane Silber, the new CEO of Ubuntu's lead sponsor, Canonical, shed some light on her company's strategy to get Ubuntu into the mass consumer market.

""On the consumer desktop side, it's a combination of taking some market share from Microsoft as opposed to changes within Linux distributions. And in part, it's about growing the overall size of the pie," Silber told InternetNews.com.

"Part of that plan includes driving consumer appeal by including new consumer technology in Ubuntu. One of the new technologies set to be included in the upcoming Ubuntu 10.04 "Lucid Lynx" release is the Ubuntu One Music Store, which will enable users to purchase music. Ubuntu 10.04 Lucid Lynx is currently scheduled for release at the end of April."

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