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Apple May Build a Search Engine to Shield iPhone Data From Google

Apr 05, 2010, 12:32 (0 Talkback[s])
(Other stories by Clint Boulton)

"Piper Jaffray analyst Gene Munster said there is a 70 percent chance Apple will roll out a mobile search engine tailored for its iPhone within the next five years. As the search provider for the iPhone, Google sees what iPhone users are searching for, which can help it tailor software and services for its own mobile smartphones. This competitive advantage has not gone unnoticed by Apple. Building its own iPhone-centric search engine would help Apple shield Google from its App Store data, Munster said in a March 30 research note.

"Data Apple collects about users from its vaunted iPhone is so valuable that the company must build a special search engine just to keep Google from gleaning insight from that data, analysts say.

"Piper Jaffray analyst Gene Munster said there is a 70 percent chance Apple will roll out a mobile search engine tailored for its iPhone within the next five years.

How does it feel to be bought and sold?--ed.

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