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The dirt locker: Dirty duty on the front lines of IT

Apr 12, 2010, 20:34 (2 Talkback[s])
(Other stories by Dan Tynan)

""Someone has to slap some lipstick on this pig to get it sold and that is the marketing hag," says Robin Bectel, vice president of New Venture Communications. "The tech team may build a product they think is really cool, but it might not be what the market wants. It could do a million things, but there may be only a few functions that make it something people actually want to buy. We help bring their dreams into reality."

"The dirty part? Techies often play a little fast and loose with the truth. But it's the marketing hag who catches hell for it.

""You have no idea how many times a client or boss has looked me in the eye and sworn a product was ready for prime time when it was barely into alpha," she says. "The features and benefits you tout as ground-breaking you find out later haven't even been built yet. You usually get the full story only when you ask for a review version to send for a tech shoot-out. By then, your reputation is shot and you have to salvage whatever brand you have left."

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