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Google? Facebook? Who Do You Trust?

May 27, 2010, 16:04 (0 Talkback[s])
(Other stories by Mike Elgan)

[ Thanks to James Maguire for this link. ]

"User trust has suddenly become the most important attribute an Internet company can have.

"Who do you trust? More importantly, who do you mistrust?

"May 31 is "Quit Facebook Day." Some users are outraged over new privacy policies that made sharing all personal content the default. The company "rolled out a simplified version of its privacy controls today, a single page where users can set who sees what.

"Too late. Facebook already damaged its own reputation by mismanaging changes in privacy controls. That harmed reputation will continue to haunt Facebook for years.

"The reason: Trust is now the most important service an online company can offer.

"The public perception used to be that we "used" online services. But it's slowly dawning on the public that, well, they "use" us, too."

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