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The VAR Guy: Does Sold Mean Sold Out?

Sep 06, 2011, 15:02 (0 Talkback[s])
(Other stories by Christine Hall)

[ Thanks to brideoflinux for this link. ]

"Several times a month while looking for updates for our Facebook and Twitter feeds, I run across articles by an unknown writer who pens a blog called The VAR Guy. He's usually Linux and FOSS friendly, but not always. If you don't know, VAR stands for 'value-added reseller,' so sometimes he can understandably turn downright proprietary – right when you least expect it. Mostly, however, he's pretty fair, or as fair as you can expect someone to be who would profit by getting you to sign up for long term vendor lock-in.

"Now The VAR Guy has been sold. More specifically, The VAR Guy's publisher, Nine Lives Media, which also publishes the web sites MSPmentor and Talkin' Cloud, has been sold to Penton Media, a huge business-to-business media company. At last count, according to Wikipedia, Penton "publishes and produces 113 magazines, 96 trade shows, 145 websites and has over six million subscribers across 17 different market segments." Their target markets run the alphabetic gamut from Agriculture to Wealth Management. Nine Lives will become part of Penton's 'Technology Group.'"

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