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TechWeek: Google Focused on Being The Web's Best Search Engine

Oct 20, 1999, 05:09 (6 Talkback[s])
(Other stories by David Needle)

"Google. Behind the silly sounding name is a sophisticated search engine, a new kid on the block that is attracting millions of hits a day and has won several industry awards for its simple, clean interface and fast, accurate results. The 26-year-old co-founders, Larry Page and Sergey Brin, started the company last year following three years of related Ph.D. research at Stanford University. Among its early investors was Andy Bechtolsheim, co-founder of Sun Microsystems and current Vice President at Cisco Systems. Google recently completed $25 million in equity funding, led by Sequoia Capital and Kleiner Perkins Caufield & Byers. Stanford is also an investor."

"Unlike conventional search engines, Google is hypertext-based. It analyzes all the content on each Web page and factors in fonts, subdivisions and the precise positions of all terms on the page. Google also factors in the content of neighboring web pages. Google claims its patent-pending PageRank technology performs an objective measurement of the importance of web pages that is calculated by solving an equation of 500 million variables and more than 2 billion terms. In other words, this is rocket science."

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