"Gift retailer RedBalloon Days is a company that prides itself on delivering experiences for people. And since is formation in 2001, the company's rapid rise, says its founder, can be attributed to building its applications on top of open source software.
"RedBalloon Days CEO, or 'chief experience officer,' Naomi Simpson said after a long career in corporate marketing she was used to having everything 'just work' but when she started her own business there were questions around 'who do you call for help...'"
