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Open Source and Business Pleasure vs. Business Pain

May 28, 2007, 16:00 (0 Talkback[s])
(Other stories by John Newton)

"A European PR firm was pitching my company for business last week and putting out a few ideas on how to generate demand in different countries across Europe. One of the ideas that they presented was a 'business pain barometer' to indicate how much pain companies might be feeling using existing enterprise systems. This didn't exactly resonate as a value proposition for open source, but it is a tried and true campaign strategy for traditional enterprise systems. Selling pain relief has worked for the last three decades to sell enterprise software, but has it run its course...?"

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