Open Source and Business Pleasure vs. Business Pain
May 28, 2007, 16:00 (0 Talkback[s])
(Other stories by John Newton)
"A European PR firm was pitching my company for business last
week and putting out a few ideas on how to generate demand in
different countries across Europe. One of the ideas that they
presented was a 'business pain barometer' to indicate how much pain
companies might be feeling using existing enterprise systems. This
didn't exactly resonate as a value proposition for open source, but
it is a tried and true campaign strategy for traditional enterprise
systems. Selling pain relief has worked for the last three decades
to sell enterprise software, but has it run its course...?"
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