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The Rise of JAVA--The Retirement of SUNW

Aug 24, 2007, 15:45 (1 Talkback[s])
(Other stories by Jonathan Schwartz)

"I've spoken before about the value of brand--this post is a good example. And I wanted to follow up with a few more thoughts, and an important shift in how Sun presents itself to the world--and more importantly, how the world now presents itself to Sun.

"Sun is blessed to have built two of the best known brands on the internet. The Java brand, and OpenOffice (and its cousin, StarOffice)..."

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