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Consumer Groups Outline Privacy Law Wish List

Sep 04, 2009, 14:04 (0 Talkback[s])
(Other stories by Kenneth Corbin)

"Like many stakeholders in the ad industry, members of the coalition have been meeting with House leaders as they work to craft the legislation. Lawmakers have held a series of hearings on the subject as they struggle to balance the advocates' concerns of protecting consumers against invasive or deceptive data collection practices while ensuring they don't sabotage sectors of the economy that are built on advertising.

"The bill could apply to data collection and targeting in the offline world, though the coalition is particularly worried about the new tracking technologies born from the Internet. The groups are calling on lawmakers to establish a set of principles that would govern data collection across the media landscape."

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