"Highly personal information such as a full birth date can help cyber thieves, and your street address, phone number and a status that says that you're on vacation can be used by burglars. Revealing your children's names and photos can help child predators. Social networks can expose the users to abuse - whether from harassment, scams, identity theft or malware infection. These are all things that we are aware of deep down inside, but often choose not to think about because of the it-won't-happen-to-me conviction."