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NetworkWorld: Michigan starts legal action against DoubleClick

Feb 19, 2000, 20:42 (7 Talkback[s])
(Other stories by Jack McCarthy)

"The Michigan Attorney General's office yesterday announced it has started legal action against DoubleClick, saying the Internet advertising company and two of its Web sites have violated Michigan consumer protection laws by failing to disclose to users that it is implanting data on their hard drives that can be used to compile user profiles."

"The issue revolves around DoubleClick's use of 'cookies,' or data that a Web site leaves on a user's computer after the user visits a Web site, allowing the site to know the next time the user visits."

"Michigan Attorney General Jennifer M. Granholm said DoubleClick is compiling personal user profiles that could be linked with a consumer's name, address and e-mail account."

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