"Not too long ago, a secure handshake was the sign that business between two parties was going to be on sound footing. After all, the handshake was the face-to-face opportunity to size up a potential partner. A secure and confident handshake meant that both parties to the transaction are confident that they are doing something that will benefit all. An insecure handshake was a sign that one side is apprehensive about the transaction.
"The handshake works the same way in online transactions..."