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Latest Fashion From Milan: Tuxes

Sep 14, 2004, 15:56 (1 Talkback[s])
(Other stories by Brian Proffitt)

By Brian Proffitt
Managing Editor

The city of Milan, Italy, is known for two things: fashion and finance. It is this latter industry that has attracted organizers of the first Italian LinuxWorld Expo to open its show doors this month, in hopes of attracting potential enterprise users of the popular open source operating system.

LinuxWorld Expo Italy in scheduled in Milan (Crowne Plaza Milan Linate) from September 22-24. While it is a smaller version of its predecesors in the United States and United Kingdom, LWE Italy is planned to be a focal point for Italian large enterprise and SME firms as they explore and expand their knowledge of Linux.

The model for LWE Italy will follow a similar pattern to the recent international LWEs in Tokyo and Beijing and provide local IT professionals from across Italy and adjacent Switzerland a chance to discover open source capabilities in several channels, including ERP, e-commerce, education, embedded, real-time, and telecommmunications.

"We expect mostly Italian people, but with some coming probably from southern Switzerland," explained show spokesman Marco Comelli. "We have a couple or three Swiss exhibitors and speakers, and I myself been interviewed on Swiss public radio regarding LinuxWorld Expo."

Cormeli works for Wireless, an Italian promoter and organizer of wireless technology and applications-related conferences and expos that was selected by Massachusetts-based IDG World Expo to run the Italian version of LWE.

"All of us at IDG World Expo are very excited to begin this new cooperative venture with Wireless to bring our successful LinuxWorld event series to Milan for the Italian market," said David Korse, President of IDG World Expo, "We know that Wireless is a very professional and experienced Italian event organizer and we believe that our joint efforts will ensure a successful debut for our LinuxWorld event in September."

Like other LinuxWorlds, the show will feature an expo show floor accompanied by a series of conference tracks that show organizers hope will attract both the business- and technical-minded. Tracks will include "Linux for E-Gov," "Linux for Executives," "Linux for SMEs," "Linux for System Integration/Migration," "Linux for Embedded and Devices," "Linux for Desktop Integration," "Linux for Banking and Finance," "Linux for Multimedia," and "Linux Security."

A final, "Open Source? Made in Italy!" track that features Zope and project Amberle will also be presented.

All of these tracks will be free to registered attendees, save for the "Linux for System Integration/Migration," "Linux for Embedded and Devices," and "Linux Security" tracks.

The free conference tracks and admittance to the expo floor will be free if registration is completed before Sept. 17.

Much of the conference will focus around Italian technology, business, and commerce, though some major international community members will be speaking, including Franco Roman of Sun Microsystems, Scott Handy from IBM, and FSF Europe's Christopher R. Gabriel. Cormeli described an Italian marketplace that's well-suited for a Linux conference.

"[Linux is] taking off right now in some vertical markets. Compared to, for example, the German market, Italy is lagging two-three years," he explained. "We have a good enthusiast base, many LUGs, and a surprisingly large number of open source code projects. The topic is much talked about more from a cultural/social/political/whatever point of view than from a technical/economic one.

"This is why we decided to do LinuxWorld Expo in Italy," Cormeli continued, "To provide a forum to steer the discussion to the business side too. As far as we've gone, companies and the public are buying into our idea."

The show will be held at the Crown Plaza Milan Linate, Via K. Adenauer, 3 San Donato Milanese, Milan, from 10 am- 6 pm (CET). For more information on the event, visit http://www.linuxworldexpo.it/.