“You probably already know the secret to getting a headline
broadcast louder through Google News: take the main subject lines
and pair them with a verb that denotes violence or tragedy. I
discovered this myself with headlines that contain mix ‘Microsoft’
or ‘open source’ with the verb ‘derail.’“Yesterday, Reuters scored an aggregation coup by pairing
‘Linux’ and ‘Microsoft’ with the verb ‘counterattack,’ resulting in
a story that rocketed to the top of the hit list without a beat or
a melody to it, and whose inaccurate derivatives were snatched up
even by local television…”