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PCWeek: When the whole pie is not enough

Mar 24, 1999, 08:08 (1 Talkback[s])
(Other stories by Michael Surkan)

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Thanks to Leo Comitale for this link.

"Pricing products correctly has always been tricky, and the unique circumstance of software vendors, who produce pure knowledge, doesn't make the task any easier. In a very real sense, after the R&D costs of a new software product are met, production costs of CDs and floppy disks become negligible. The challenge, therefore, is to find the maximum price at which people will still buy the software."

"By contrast, Linux is showing surprising strength at a growing number of companies that believe price really does matter."

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