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NY Times: Microsoft Starts Recruiting for Its Next War

Sep 14, 1999, 17:24 (10 Talkback[s])

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"The browser war may be a memory, but executives of the Microsoft Corp. conceded Monday that the company now faces an even greater challenge in the next phase of the Internet's evolution, as the role of traditional desktop software recedes and the power center of computing shifts from the operating system to the World Wide Web..."

"But the basic technology standards on the Web are openly available and not controlled by any single company. So Microsoft has a much tougher job on its hands in trying to persuade software developers to use its software for Web applications and Internet commerce services..."

"XML is an open industry standard. But the Microsoft pitch to software developers is that such Web-based services will work best if they use Microsoft's software and tools. Its different software products, Microsoft says, will operate with the software of rivals, but they will work better the more Microsoft software is used."

"It does restrict some of their choice, but we're getting rid of some of the complexity for them," said Paul Maritz, group vice president of Microsoft's developer group. "And we think there's value for that, and we charge for it..."

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