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ZDNet: How Microsoft Jilted Developers [re MS DNA announcements]

Sep 16, 1999, 18:34 (8 Talkback[s])
(Other stories by Jesse Berst)

"Hat in hand, Microsoft is promising spurned developers it will turn the Web into a 'platform' just as it did with MS-DOS and then with Windows. It's promising a platform with all the basic services already built. And all the tools to quickly mix and match those services to create powerful applications."

"The formula has always worked for Microsoft. ... In the past, this formula staved off Apple. Beat up Borland. Knocked down Novell. And won against every challenger.

Then the Web came along. And Microsoft forgot the formula and switched partners. They started dancing with other people. Built browsers for end users. Created content for consumers. Designed servers for Web publishers. And left developers to flounder on their own.

Now finally, with this week's announcements, Microsoft is trying to remedy its mistake. ...it's making all sorts of promises to developers about what it will do to make up for its transgressions. And you know what? They've got all the buzz words right. They've got all the PowerPoint slides. They just don't have the products to back it up. And they don't have the right spirit.

Despite the fact Bill Gates has been preaching the mantra of simplicity for two years, the approach outlined this week is clunky and scattered and complex and very, very … 1980s."

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