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BW: IMA Changes the Way eCRM Software is Created, Distributed and Acquired With Launch of Freefire

Apr 11, 2000, 01:39 (1 Talkback[s])

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"IMA (NASDAQ: IMAA) today announced the launch of freefire inc., www.freefire.com, a wholly-owned subsidiary of IMA, as the industry's first free-license, web distribution model and best-of-breed marketplace. Freefire, an online marketplace for electronic Customer Relationship Management (eCRM) where customers, partners, and technology converge, is designed to be THE destination for eCRM. Al Subbloie, whose vision has made freefire a reality, will be assuming the role of President and CEO of freefire and serve on its board of directors. ... The full freefire site launch is planned for June 2000. "Building on IMA's heritage of delivering innovative, cutting-edge software for interaction intensive organizations, we are excited to advance a component-based eCRM framework years ahead of industry expectations. And, by contributing freefire technology to the Open Source movement in the near future, the company will continue to accelerate the development of eCRM software through the effectiveness of the open source community," said Subbloie."

"Leading Edge Technology Freefire components and framework technology are Java-based and support multiple Unix OS, Windows 2000 and Linux operating systems. The products support open technologies such as Corba, COM/DCOM, and EJB; best-of-breed components such as an Object database from IONA, and a rules engine from Blaze Software, and standard integration to CTI devices & middleware, web servers, E-mail servers, fax servers, and legacy systems."

"Free-License Software Freefire is providing customers the right to use freefire software free of license fees. Offering free-license software virtually eliminates the long and costly software evaluation and procurement process that is standard practice today. For example, the typical overall investment cost for software and support in an eCRM solution can be reduced by as much as three-quarters because the only investment is in support. The fee structure is recurring, free of license fees, and based on value-added product support."

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