"Sun abandoned efforts to get Java standardized by the
International Standards Organization (ISO) in December. Since then
IBM, both a competitor and partner of Sun's, has been trying to
rally opposition to Sun's control of Java."
""[Sun] still wants to control the Java brand at all costs
[because] they value the Java brand over the industry's
technology," said Simon Phipps, chief e-business visionary at
Armonk, N.Y.-based IBM. "At this point, they're burning trust --
they have to admit that it's proprietary or make it a
"If Sun will not give up its hold on Java, the industry will
likely move forward with a replacement technology that supports
open standards because the future of the e-marketplace will not
grow in value without such standards, Phipps said."
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