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BW: Applix iEnterprise Selected... to Receive the CRM Excellence Award for 2000

Apr 19, 2000, 21:42 (0 Talkback[s])

"Applix(R) Inc. (NASDAQ:APLX), a leader in eBusiness Solutions including Internet-based Customer Relationship Management (iCRM) and Internet-based Planning (iPlanning) technology, announced today that it has been selected to receive the CRM Excellence Award for 2000 by Technology Marketing Corporation (TMC), publisher of Communications Solutions, Call Center CRM Solutions and Internet Telephony magazines."

"TMC chose to focus on customer-facing products, that is, products that enhance the customer experience, promoting interactivity, unleashing its potential, enabling a free flow of vital customer information, in real time, within the enterprise."

"TMC, as a publisher intimately familiar with CRM, and with a history of familiarity with CRM's precursors, is well positioned to exercise its powers of discrimination in recognizing outstanding CRM products. Their editorial staff, well-versed in the subtleties of CRM, sifted through a wealth of CRM literature, product specifications, press announcements, notes from briefings with CRM standard bearers, and original research and analysis."

"Applix... products are available on a variety of software platforms, including... Linux..."

Press Release