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LInuxWorld: Invasion of the suits - Linux gets serious at London expo

Jun 11, 2000, 15:37 (2 Talkback[s])
(Other stories by Bruce Tober)

"At least one of the problems with getting Linux into the corporate world is image. What pinstriped, white-shirted, blue-tied, well coiffed, city type would get involved with an OS and related software whose advocates and developers look like a bunch of bearded, long-haired, jeans and T-shirt clad, unreconstructed hippies?"

"That stereotyped image of the Linux brigade was epitomized June 1 and 2 at Linux Expo 2000 in London by Alan Cox, one of the Linux world's gods. As the first speaker, he appeared for all the world as if he'd stepped out of a '60s time warp...."

"The conference may have had an overwhelming IBM feel and look but, as IBM European marketing manager Adam Jollans explains, looks can be deceiving. "As far as IBM not being the long-haired, bearded, anarchist, hippie stereotype you'd think of being involved in Linux, they're there," he says. "They're just hidden inside the development labs. And they're the people who actually, in the backroom, have done the work like developing Linux for the System 390, developing the first version of Db2 for Linux without their bosses knowing and then suddenly we've picked up on them."

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