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eWeek: Sun steps up Sun Ray offensive

Jun 20, 2000, 02:47 (1 Talkback[s])
(Other stories by Ken Popovich)

"Sun Microsystems Inc. today announced it was slashing the price of its Sun Ray 1 thin clients, adding two new "all-in-one appliances" to the Sun Ray line and releasing its first software upgrades for its thin-client operating system. The company said the changes come amid what it heralded as the considerable success the corporate system has enjoyed since its launch last September."

"The Sun Ray 1 is a stateless "enterprise appliance" that relies entirely on a central server for its computing power. ... The Sun Ray 1 also features Hot Desk technology, which enables users to utilize any Sun Ray on a network and have their desktop environment follow them wherever they go. ... The Sun Ray 1 appliance, excluding monitor, had sold for $499 since its introduction. But today, Sun announced it was slashing that price to $299."

"Sun's success with the Sun Ray is due in part to some hard lessons the company learned with the JavaStation, said analyst Tony Iams of D.H. Brown & Associates. "They also learned some things in marketing," Iams said. "They were much more cautious in positioning the Sun Ray systems. They very carefully went after specific markets, and it seems to be working."

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