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Enterprise Linux Today: Beyond Religion: How to Evangelize Linux to the Secular Enterprise

Jun 21, 2000, 21:19 (0 Talkback[s])
(Other stories by Sam Ockman)

"The last couple of years have been a heady time for us in the Linux community. The fast-growing adoption of Linux in the enterprise validates both the business of Linux vendors and the Open Source philosophy. But we can't afford to be smug about this; we need to convince even more companies that Linux is the ideal platform for the Internet and other mission-critical applications."

"It's not that we haven't done a good job so far. Growing numbers of businesses are turning to Linux, impressed by the operating system's reliability and cost effectiveness."

"But I think we can do even better. It's time for us to widen the focus of our evangelism a bit. We need to speak to enterprises' CFOs as much as to the CTOs. And the first step is to recognize and accept the perceptions these executives may have about Linux -- as well as the technical and nontechnical concerns that often make them hesitate to switch to Linux."

"This brings us to a challenging paradox: Linux simply doesn't fit the mold. Of course, technology-minded Linux fans rightly regard this as a virtue. Linux is stable, scalable and costs substantially less over time than competing platforms. These are strong arguments for starting out with Linux or making a switch."

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