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Enterprise Linux Today: CarsDirect.com - A Business Case for Linux

Jun 22, 2000, 06:28 (0 Talkback[s])
(Other stories by David Brauer)

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"With CarsDirect.com full of whiz-bang rich media as 360-degree rotating cars, instantly changing body colors, and options that pop on and off with a click, Lawrence has demonstrated the digital chops to make cars fly off his virtual lot. "The goal at a conceptual level is to make it eye-catching--a lot of eye candy and rich media," Lawrence says. Still, he adds warily, "we're always concerned by delay at the user's end...."

"After CarsDirect.com's first ten months live, Lawrence souped up his site in March--thanks to a Linux-based server manufactured by Scottsdale, Arizona-based Workfire.com. "Workfire has a really interesting solution--it senses a user's connection speed, then sends them appropriately sized content. It can pump out slightly compressed images for someone with fat pipes, but when the mother of the CEO dials up on her AOL connection, it will send her a super-compressed image, so she won't say, 'son, how come your site's so slow?'...."

"Taylor adds, "The open nature of the Internet protocols has allowed Workfire to build a Zero Insertion Force solution. One could argue that Apache running Linux is the definitive embodiment of the open system philosophy. Apache running on Linux certainly represents a very significant portion of the overall market. Linux has proven to be both stable and very fast."

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