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MSNBC/Wall Street Journal: Microsoft aims to sell developers on its new computing platform

Jul 12, 2000, 15:11 (1 Talkback[s])
(Other stories by Rebecca Buckman)

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"Emotions ran high last month when Microsoft Corp., reeling from antitrust woes and stepped-up competition, rolled out its make-or-break Internet strategy to the press and analysts. ... Now, company honchos face an even tougher sell: Persuading software developers to actually write programs for the futuristic "Microsoft.NET" computing platform, many components of which won't come to market for years."

"One of the biggest questions for developers will be just how "open" the new platform is -- in other words, whether following Microsoft's technical ground rules will generate programs that are tied to its Windows operating system. So far, the jury is out on that issue."

"Some industry executives say Microsoft has gone through a major change in attitude, supporting technologies that can be used with the rival Linux and Unix systems that are popular among Web businesses. ... Microsoft rivals, of course, remain doubtful that the company is lessening its emphasis on Windows. And even the company's loyal developers say the company will have to move fast to deliver the tools to build new .NET applications..."

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