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eWeek: E-volution - Gates snuggles up to buyers

Jul 13, 2000, 23:21 (6 Talkback[s])
(Other stories by Scot Petersen)

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"The word according to Microsoft, Part 1: platforms chief Jim Allchin, circa October 1997: We are going to "bet the company" on Windows NT 5.0. The word according to Microsoft, Part 2: Chairman and Chief Software Architect Bill Gates, June 22: "You could call [Microsoft.Net] a 'bet your company' strategy."

"It's not a bug; it's a little bit of history repeating."

"Even though Microsoft has suffered a brain drain, a credibility drain and a stock price drain, there's one thing that isn't in short supply in Redmond: Hackneyed sound bites and vaporware."

"What's up with this "betting the company" refrain? Aren't all projects vital to any company's well-being? Are we supposed to care more just because it's Microsoft's latest big thing? It's all part of Microsoft's larger strategy, which is to buy our emotional investment so that we will hold off on competing products, tolerate long delays, stick with Microsoft and ultimately buy its products."

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