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LinuxPR: Magic Software Enterprises Uses Magic eMerchant To Help Hoffman GmbH Develop Online Presence

Nov 01, 2000, 23:37 (0 Talkback[s])

"eBusiness Site to Manage Sales of About 35,000 Items to More Than 78,000 Customers Worldwide."

"Magic Software Enterprises, a leading provider of state-of-the-art technology and business solutions, announced today that it is working with Hoffmann GmbH Qualitaetswerkzeuge (Hoffmann), Germany's leading wholesaler of high-quality tools, to establish an online presence. The site, which is being developed and implemented in stages using Magic's award-winning e-commerce template (Magic eMerchantTM), ultimately will be home to about 35,000 items that can be ordered directly online for delivery within 24 hours. Currently, more than 78,000 customers in Germany, including Audi and DaimlerChrysler, purchase their tools from Hoffmann."

"The challenge in creating the Hoffmann site is to provide Hoffmann the flexibility to offer each of its more than 78,000 customers different pricing for each of the approximately 35,000 items the Company sells. In addition, Hoffmann wants a uniform catalog structure that will allow the Company to impart the breadth of information, and to achieve the level of diversity, offered by its printed catalog. Also required is the ability for orders received on the site to be forwarded directly to the appropriate Hoffmann partner. And the site must be operational in 16 weeks."

Press Release