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CNET News.com: No more "Inprise" - It's back to "Borland" for troubled software maker

Nov 09, 2000, 18:10 (4 Talkback[s])
(Other stories by Wylie Wong)

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"The struggling maker of software-development tools is changing its corporate name back to Borland, the company's original name. The company changed its name to Inprise two and half years ago as part of a new corporate marketing strategy."

"In 1998, then-chief executive Del Yocam switched the company's name to Inprise as part of a new strategy to enter the consulting-service business and sell e-commerce software to larger companies. By doing so, the company put itself in direct competition with tech giants Microsoft, Oracle, IBM and others."

"Shelton said the company has been considering the name change for some time. He said Inprise will officially rename itself Borland by the first quarter of next year. The company has been calling itself a hybrid name, "Inprise/Borland," for about the past year."

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