LinuxPlanet: The StartX Files: Things That Are PointlessApr 17, 2001, 13:29 (23 Talkback[s])
(Other stories by Brian Proffitt)
"...This is not a new idea, of course. Followers of American college football can likely remember the days when the Sugar Bowl was called the Sugar Bowl and not the Nokia Sugar Bowl. And the FedEx Orange Bowl was just the Orange Bowl. Millions of dollars are spent paying these organizations and others for the chance to get their names mentioned in legitimate news and sports broadcasts."
"I figure the StartX Files could easily be worth a cool grand."
"The question becomes, who should I ask? From a moral standpoint, I could ask the GNU Project, to make it the "GNU/StartX Files." But I don't think they could come up with the coin."
"A hardware manufacturer would be good: something like the "Transmeta StartX Files," but somehow that does not seem catchy."