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PCWorld.com: San Francisco Bills IBM for Linux Love Notes

Nov 28, 2001, 09:11 (14 Talkback[s])
(Other stories by Ashlee Vance)
"City officials quashed some of the warm, fuzzy feelings associated with the Linux operating system when it reached a settlement with IBM that has the vendor paying $120,000 to compensate the city for damages caused by a "guerrilla" marketing campaign centered around Linux.

In April, IBM began spray-painting Linux advertisements on the streets of San Francisco, New York, Boston, and Chicago, hoping to raise interest in the operating system that battles software from Microsoft and other vendors. Although the logos--a peace symbol, a heart shape, and a tubby penguin--stirred the public, they also triggered the ire of city officials.

'It is the worst message that can be sent to have a corporation sanction vandalism on city streets,' said Gavin Newsome, a supervisor for San Francisco city and county, who was closely involved with the case. 'It is contrary to what we are trying to do, which is to add to the beauty of San Francisco and make a clean place to live.'"

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