"Apple needs converts like Hubbard to help the company
bust out of its niche markets and resume a role in the mainstream
of computing. Hubbard and his colleagues in Apple's software
development department are pitching OS X as a better Linux, one
that bridges the distance between the crude software of the
open-source world and the glossy, top-quality stuff that Mac users
have long taken for granted.
Want to do graphic design in Linux? There's the open-source
product GIMP, but the graphics industry is standardized around
Adobe Photoshop. By next year, there will be an OS X version of
Photoshop; there probably never will be one for Linux. You'll never
see a Linux version of Microsoft Office; the OS X version is
available at CompUSA.
Meanwhile, Linux buffs will be able to modify their favorite
programs to run on Mac OS X. And they can write new ones. OS X
comes with an extra CD that most consumers will toss aside as
useless. Not so the gearheads. The disk is full of programming
tools to help them write their own OS X applications. Only a tiny
handful of customers will ever do so, but it only takes a few to
produce a new hit product."