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The Register: Linux: So What's In It For Me?

Jul 01, 2003, 02:00 (9 Talkback[s])
(Other stories by Bruce Tober)

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One of the first lessons sales people are taught is that the potential customer ('prospect') has only one question on her mind when approached with a new product? That question is simply, 'What's in it for me'? Unless the salesman can successfully answer that prime question satisfactorily, even the price of the product will not convince the prospect to buy.

"This question is not being answered by those marketing Linux to the masses, according to industry experts we interviewed at the Linux User & Development Expo in Birmingham this week.

"All the prospect gets is a lot of technobabble, says Dr John Pugh, MP (Lib Dem Southport) This adds to the perception that Linux is a geek's tool..."

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