One of the first lessons sales people are taught is that the
potential customer ('prospect') has only one question on her mind
when approached with a new product? That question is simply,
'What's in it for me'? Unless the salesman can successfully answer
that prime question satisfactorily, even the price of the product
will not convince the prospect to buy.
"This question is not being answered by those marketing Linux to
the masses, according to industry experts we interviewed at the
Linux User & Development Expo in Birmingham this week.
"All the prospect gets is a lot of technobabble, says Dr John
Pugh, MP (Lib Dem Southport) This adds to the perception that Linux
is a geek's tool..."