"Many of you are already familiar with the advantages of XML in
general and DITA in particular for creating technical content. (If
you don't know about DITA, see the introduction article.)
Nonetheless, we frequently receive the same questions:
"'Since my output deliverables are exclusively HTML and will
stay that way for the foreseeable future, why go the route of
creating content in an intermediary XML format and generating HTML?
Why not produce HTML directly with an HTML editor? Why go through
the extra cycles involved in producing and managing DITA XML
content when it seems so much easier to simply write and produce
the HTML directly, with tools that were specifically created to
support doing that...?'