"Here is the scene: Several of us programmers at a small custom
software business have been advocating that we open source our
code. We advocate it gently and consistently, and have done so for
years. The owner of the company is finally friendly to the idea,
but would never seriously entertain the notion because he wants
profit and no matter how many times it is described to him, cannot
fathom how money can be made with something that you're giving away
"Recently, I found a small personal project that incrementally
blossomed into quite a large project (for a single programmer).
Early on, since I was defining the terms of the project, I
requested from the customer that it be made open source. He said
'sure,' since it made no difference to him..."