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developerWorks: Conduct Web Experiments Using PHP, Part 1

Oct 25, 2004, 01:00 (0 Talkback[s])
(Other stories by Paul Meagher)

"It's practically impossible for you to use the Web today and not come across a Web offer--a Web-based product or service offer that includes an online method of responding to the offer. The desired response might be to fill out an information request form, to join a site mailing list, to set up an appointment to meet with a representative of the product or service, or any number of other options.

"A Web offer is a powerful marketing tool that gives a sales force entrèe to a buyer's most pervasive motivating force. Through the unique structure of online technology, marketing can easily tap into a consumer's brightest fantasy or most vulnerable flank (depending on your point of view): almost instant gratification. And like any marketing tool, half of its effectiveness lies in being able to measure its effectiveness..."

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