"In January 2003, after a big PR buildup that included coverage
in Reuters and USA Today, Kunitake Ando, president and CEO of Sony,
announced in a keynote to the Consumer Electronics Show (CES) that
his company and Matshushita would lead the rest of the industry's
giants into a future of 'always on' and interactive devices running
a new Linux distro.
"That following July, Linux Devices wrote, 'What began as a
small but powerful call for an embedded Linux collaboration among
Japanese consumer electronics (CE) manufacturers last December
turned into a roar today, as eight consumer electronics powerhouses
proclaimed the establishment of the CE Linux Forum (CELF)...'"