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Free Software Magazine: Guerrilla Marketing

Mar 02, 2005, 04:00 (0 Talkback[s])
(Other stories by Tom Chance)

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"It is a common assumption that companies who distribute free software will promote it, leaving the community to concentrate on the meat of the project itself (including code, documentation, graphics, and so on). But this is untrue; companies generally devote few resources and little expertise, leaving communities to fend for themselves in the big scary world of media and marketing.

"Thankfully, all is not lost. Projects such as Mozilla Firefox, KDE and GNOME are fighting back with increasingly sophisticated promotion teams. In the past year we've seen massive fund raising initiatives, ever increasing community press coverage and a blossoming free software media market. If you're in an under-promoted project, or you're in a position to help, then this article is for you..."

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