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Free Software Magazine: Guerrilla Marketing Part Three

Aug 16, 2005, 03:15 (0 Talkback[s])
(Other stories by Tom Chance)

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"Interviews are a mainstay of the media. For journalists, they're an excellent way to check facts, get some nice quotes or structure an article. For free software projects looking for coverage, they're an easy way to write your own article and get it published. But getting the most out of an interview can be a fine art; journalists can misunderstand or even misrepresent what you say, and you can ruin or make your image in the eyes of the audience. The third article in this series suggests some strategies to adopt to make every interview a marketing success.

"Before I discuss how to conduct yourself in interviews, it's worth considering why interviews are used. If you know what the journalist is trying to achieve, or what you want to achieve in doing an interview, then you're better placed to develop a winning approach..."

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