"The growing use of office automation programs poses a new
problem for software programmers. In fact, users are no more
satisfied with programs able to give them the requested data.
Graphic presentations not only must be clear, they also must be
agreeable and, as it were, fascinating. This is an understandable
exigency, because word processors and spreadsheets are widely used,
and they allow users to attain good results rather easily,
aesthetically speaking. On the other hand, small- and medium-sized
software houses can't afford to spend thousands of man-hours trying
to compete with Lotus or OpenOffice.org. A good solution is to
exploit competitors' services..."